When it comes to voice acting, having an agent can be a game-changer. Agents can help voice actors find work, negotiate contracts, and provide guidance and support. However, getting an agent can be challenging, and it's essential to understand what agents look for in a voice actor. In this article, we'll explore what agents look for in a voice actor.
Vocal Range and Versatility
Nobody wants a one-trick pony. One of the most critical factors agents consider when evaluating a voice actor is their vocal range and versatility. A successful voice actor should be able to adapt to different styles and genres, from character voices to narration and commercial work. Agents look for voice actors who can showcase a wide range of vocal abilities and demonstrate their versatility in their demo reel.
Acting Skills
Voice acting is not just about having a good voice; it's also about having excellent acting skills. Agents look for voice actors who can bring characters to life and convey emotions through their voice. Being able to read a script and deliver lines with the right tone, inflection, and timing is essential for success in the industry.
Professionalism and Reliability
Agents want to work with voice actors who are professional and reliable. This means showing up on time, being prepared, and delivering quality work. Agents look for voice actors who are easy to work with and who are committed to their craft.
Industry Experience
Agents prefer to work with voice actors who have experience in the industry. This can include training at a reputable acting school, previous voice work, or a strong background in theater. Experience in the industry demonstrates a commitment to the craft and an understanding of the industry's demands.
Marketing and Self-Promotion Skills
While agents are responsible for finding work for their clients, they also expect their clients to be proactive in marketing themselves. Agents look for voice actors who are skilled at self-promotion and who understand how to market themselves effectively. Remember that your agent only gets around 15% commission on your bookings... which means that you should be doing 85% of the hustling!
Technical Skills
In addition to vocal and acting skills, agents look for voice actors who have technical skills. This includes being comfortable with technology, such as recording equipment and editing software, and understanding industry standards for audio quality. Gone are the days where your only job was to show up in a studio to audition and work. The majority of jobs are cast and recorded from home in 2024, so you need to be able to deliver on the technical side in addition to having great performance skills.
Voice Agents look for voice actors who are versatile, have excellent acting skills, are professional and reliable, have experience in the industry, are skilled at self-promotion, and have technical skills. By understanding what agents are looking for, voice actors can focus on developing the skills and qualities that will make them attractive to agents and increase their chances of success in the industry.